Leading mobile money platform, GCash, introduced on May 30, 2019 here in Cebu their latest program – GCash for Good!
The event was held at Bai Hotel. I am super grateful that I was invited to this launch event and here is what went down.
What is GCash for Good?
GCash for Good is a pioneering corporate social responsibility program that enables Filipinos to donate to non-government organizations (NGOs) that champion worthy advocacies from education, environment to animal welfare among others.
VP for Corporate Communications Reyner Villasenor said GCash for Good is another big step to further develop the GCash app into a more socially relevant and sustainable platform that help addresses issues across different levels of society.
He further added that GCash (operated by Globe Fintech Innovations Inc. (Mynt)), is well-equipped to become a springboard for donations to non-government organizations that champion various advocacies, thanks to its scale and innovative digital platform.
Thus, the GCash executive is calling on all NGOs in Cebu and other cities and provinces to join the GCash for Good as their partner in spreading good to all.
GCash Calls on More NGO Partners in the Visayas
GCash invites NGO partners from Cebu and other nearby cities and provinces to join the GCash for Good platform to create a community where doing good and giving back is open to all.
For interested NGOs, some regulatory requirements need to be completed before becoming official GCash for Good partners to ensure the organizations are legitimate and the money donated cannot be abused.
The GCash for Good program currently involves 35 NGOs, which are included in the initial batch after completing their documentation requirements both from the Bangko Sentral ng Pilipinas (BSP) and Mynt before the program was launched.
Currently, the NGOs under the GCash for Good program include:
- ABS-CBN Lingkod Kapamilya Foundation, Inc. (ALKFI)
- Alagang Kapatid Foundation
- Animal Kingdom Foundation
- Benilde SDEAS
- Caritas Manila
- Children’s Hour Philippines Foundation, Inc.
- Fishers & Changemakers, Inc.
- Daluhay Daloy ng Buhay
- ECHOsi Foundation
- GREAT Women
- HERO Foundation
- HOUSE Foundation
- ILOVE (Investments in Loving Organizations for Village Economies)
- Kythe Foundation Inc.
- Mindoro Biodiversity Conservation Foundation
- Philippine Dogs and Cats Rescuers Association
- Pusod, Inc.
- Saret Organic Farmville
- World Wide Fund for Nature Philippines
- PHAPCares Foundation, Inc.
- Save the Children
- The Philippine Red Cross
How Does This Work?
“With GCash for Good, GCash users can use the GCash app to donate to various groups to create an impact on society. This allows GCash to be a more inclusive and open platform that will help create better opportunities for millions of Filipinos. I am calling on all our NGO friends in Cebu and other nearby locales to join us as we spread the power of good through GCash,” Villasenor said.
During the GCash for Good launch in Cebu, Villasenor also disclosed that people now prefer to donate online, as this removes the hassle of having to go through long queues and processes, giving them more time to focus on their daily lives.
He quoted a study by 2017 Global Trends in Giving which shows that 54 percent of individuals prefer to donate online, while the total volume of donations made online grew by a strong 12.1 percent.
“With innovative mobile money technology like GCash, people who want to do good are now empowered with a more efficient experience Any amount will create huge opportunities for organizations that forward different issues. With GCash for Good, users will also have direct access to where their donations go. It showcases a more transparent and user-friendly interface for anyone to access, ” Villasenor stressed.
Step-by-Step Guide to Donate with GCash
[I will update this part once GCash for Good becomes available in the GCash app]
Glad to Be a Part of the Launch
Thank you so much Gcash for inviting the media, including myself for this launch event. I am excited to start donating to my favorite charities via your platform soon!
It was also great to see my fellow Cebu Content Creators members at the event. Always happy to hang out with you guys.